When exploring design tools and creative marketplaces online, you might have come across both Placeit and Envato. While these two names frequently appear together, especially when looking for design resources, many people wonder if they are the same thing. The short answer is: No, Placeit and Envato are not exactly the same, but they are closely related. Placeit is a product of Envato, which helps explain the connection between the two.
Let’s break down what each of these platforms offers, how they are related, and the differences between them.
What is Envato?
Envato is a leading online marketplace and ecosystem for digital assets and creative tools. Launched in 2006, Envato hosts a variety of marketplaces where creators can buy and sell digital goods, such as stock photos, videos, audio files, graphics, web templates, and much more. These assets are used by designers, marketers, developers, and creatives to enhance their projects.
Envato operates multiple platforms that cater to different needs:
– Envato Market: A collection of marketplaces like ThemeForest (themes and templates), AudioJungle (music and audio), GraphicRiver (graphics and design elements), and more.
– Envato Elements: A subscription-based platform offering unlimited downloads of a wide range of digital assets for a flat monthly fee.
– Envato Studio: A service platform that connects customers with freelancers for creative projects.
Envato’s main focus is to provide a marketplace for buying and selling high-quality digital assets across various categories.
What is Placeit?
Placeit, on the other hand, is a design tool that is part of the Envato family. Acquired by Envato in 2019, Placeit specializes in creating mockups, logos, videos, and other design assets through an easy-to-use, browser-based platform. Unlike Envato Market or Envato Elements, Placeit is not a marketplace where you buy and sell digital assets; instead, it provides ready-made templates that users can customize directly on the website.
Placeit’s key features include:
– Mockups: Users can easily create product mockups for items like t-shirts, phone cases, business cards, and more by simply uploading their designs into Placeit’s templates.
– Logo Maker: Placeit provides an intuitive tool for creating professional-looking logos by customizing pre-built templates.
– Video Creation: Placeit offers video templates that allow users to create promotional videos, YouTube intros, or social media content without needing advanced editing skills.
– Design Templates: There are various templates for creating flyers, social media posts, and other marketing materials.
In essence, Placeit is a design tool aimed at people who may not have advanced design skills or access to professional software like Photoshop, Illustrator, or Premiere Pro. It simplifies the process of creating visuals, making it accessible for small businesses, entrepreneurs, and marketers.
How Are Placeit and Envato Related?
While Placeit and Envato are separate platforms with different offerings, they are interconnected because Placeit is owned by Envato. This means that Placeit operates under the Envato umbrella and benefits from the broader ecosystem Envato provides. For instance, Envato Elements and Placeit both offer design-related resources, but they serve different purposes.
Envato Elements offers unlimited downloads of design assets, stock photos, video templates, and more through a subscription model. In contrast, Placeit allows users to create and customize assets directly on its platform using pre-made templates, also via subscription or individual purchase.
Key Differences Between Placeit and Envato
1. Purpose:
– Envato focuses on providing a marketplace for buying and selling digital assets (through Envato Market) and unlimited asset downloads (through Envato Elements).
– Placeit is a design tool offering customizable templates for creating mockups, logos, videos, and other digital content.
2. Target Audience:
– Envato caters to designers, developers, and creatives who need raw assets to work with, often using professional software.
– Placeit is aimed at users who want to quickly create designs without advanced skills or software, making it ideal for small businesses, startups, and marketers.
3. Customization:
– Envato products, like those from Envato Market and Elements, are typically used with design software.
– Placeit provides a browser-based platform where users can create and customize designs directly within the tool.
In summary, Placeit and Envato are not the same, but they are part of the same ecosystem. Placeit is a design tool owned by Envato, and it complements Envato’s broader offerings by providing a more user-friendly, template-based design platform. If you’re looking for raw assets or a marketplace to buy and sell digital products, Envato’s platforms like Envato Market or Elements are your go-to. However, if you need a simple, quick way to create mockups, logos, or videos, Placeit is an excellent solution.
