Instagram is back at it again! This time, they’re launching a brand-new video editing app called Edits. If you’ve used CapCut before, you’ll notice a lot of similarities. But Instagram’s new tool might just give creators even more reasons to stay within the Meta ecosystem.
What is Edits?
Edits is Instagram’s latest attempt to keep video creators engaged. It’s a separate app, just like CapCut, designed to make video editing fast and easy. With Reels becoming more popular, Instagram wants users to edit their videos without leaving its platform.
The new app includes features like:
- Multi-layer editing
- Advanced transitions
- Text and sticker overlays
- Music and sound effects
- Filters and visual effects
Basically, everything you expect from a top-tier video editing app.
Why Did Instagram Launch Edits?
Let’s be honest – TikTok and its editing app CapCut dominate the short-video market. But Instagram doesn’t want creators running to TikTok just to edit their videos. By launching Edits, Meta is making sure users have everything they need without using third-party apps.
The move makes sense. If users stay within Instagram’s ecosystem, they’re more likely to post content directly on Instagram instead of on TikTok or YouTube Shorts.
How Does Edits Compare to CapCut?
Since Edits is going head-to-head with CapCut, let’s compare them:
| Feature | Edits | CapCut |
|---|---|---|
| Multi-layer Editing | ✔️ | ✔️ |
| Free-to-Use | ✔️ | ✔️ |
| Direct Instagram Posting | ✔️ | ❌ |
| AI Effects & Tools | ✔️ | ✔️ |
Edits is designed to integrate seamlessly with Instagram. CapCut, owned by ByteDance (the company behind TikTok), is better suited for TikTok. So if you’re an Instagram creator, Edits might be a game-changer.
Who Should Use Edits?
If you create videos for Instagram or Facebook, Edits is perfect for you. This app helps you streamline your content creation process. No need to edit in CapCut and then upload separately.
Here’s who will benefit the most:
- Influencers who post regularly
- Businesses running social media ads
- Casual users who want pro-looking videos
Even if you’re not a professional, Edits makes it easy to create high-quality videos.
When Will It Be Available?
Instagram is currently testing Edits with a small group of users. A full release is expected soon! If testing is successful, it might roll out within the next few months for both iOS and Android.
Final Thoughts
Edits looks like a serious competitor to CapCut. Instagram is making sure its users have everything they need to create amazing videos without leaving the platform. If you’re into video content, keep an eye out for this new app.
Would you switch from CapCut to Edits? Let us know in the comments!
